ABOUT ED
"Confidence isn’t just a trait - it’s a transformation. It’s the quiet force that turns hesitation into action, doubt into clarity, and potential into power. Our mission is to help individuals unlock the confidence within, so they can lead, connect, and thrive in every corner of life."
From a very young age I have been interested in the way that people act and behave differently in the workplace and outside the workplace. I knew at the age of 16 I was to young to go into the realms of psychology so I decided to go and get as much life experience as possible in order to master my practice.
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I worked in many sectors which included sales/customer service/retail/ health organisations/employability and construction studying behaviour and personalities that I came across within my job roles. Over 14 years ago I had my opportunity to enter the world of learning and development and a chance to start training others formally, my aim was to explore learning models, coaching methods and how to get change from others by exploring belief systems and mindsets.
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At this time I became a life/career coach and then qualified as a NLP (Neuro linguistics programming) practitioner which essentially is looking at how the brain is wired and how people make decisions and try to influence others. This led me onto looking into CBT (cognitive behaviour therapy) and then personality psychometrics and lastly qualifying as an Emotional Intelligence Practitioner. I went from delivering group sessions around the UK and Ireland to coaching on a one-to-one basis.
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My passion evolved into leadership coaching/training with the hope of making leaders great again to get results and enhance performance from others.
(Ed is a certified practitioner by the international NLP trainer association in Neuro Linguistic Programming and certified to deliver emotional intelligence profiling)
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I have trained over 1500+ people and coached and mentored over 400+ senior managers. Delivering face to face and virtual sessions ranging from bitesize impact training to full leadership programmes. I did all this without the need to go to university and get a degree which I think makes my story unique.
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After years of being freelance and working my way up to Business Partner when covid hit I became a consultant for a while before entering the world of employment once again working with others to overcome barriers and challenges of the modern world that we live in today.
I love to see people grow and be the best version of themselves whether through enhancing confidence/ the ability to influence others more/ enhance their resilience or create a higher emotional intelligence state of mind. All workshops and one to one coaching are completely bespoke to who I am talking or training. If there is a workshop that has not been listed or you have no idea of what development your people need please feel free to get in contact for a conversation with me.
So I now introduce Target the Mind which has been founded by myself to help create accountability and an opportunity for people to know the WHY these topics are important, the HOW they can use these skills to grow themselves and WHAT others may need to do to have a more positive impact on daily life.